Primary packaging tasks are very diverse:
Ensuring the safety of the product. Depending on the object to be packed, the primary container must protect it from the damaging effects of moisture and solar radiation, mechanical damage, contact with air and unwanted reagents.
The convenience of use. For these purposes, dispensers are made (for deodorants, medicines and cosmetics, perfumes), graduated marks are applied to bottles and wrappers, and closable containers are designed to store the product during use. An important element is protection against unauthorized opening.
Informativeness. Packaging should provide reliable information about the purpose of the product, its composition, storage conditions and shelf life.
Advertising. The proliferation of large self-service stores shifted the seller's tasks to primary packaging. A container that favorably demonstrates a product and its capabilities is an effective marketing tool for promoting the market.
Low cost. The price of the goods includes the costs of packaging. Excessively expensive materials and processes lead to their rise in price and, as a result, to a decrease in the profitability and competitiveness of the product being sold.
Disposal. The lion's share of household waste is in containers. The use of materials that are too durable for its production causes irreparable damage to the environment. The best way out of this situation is the suitability of packaging materials for recycling.
